Pretz'd

Pretz'd is a specialty bakery concept designed for an online competition series. The project was a two-week sprint to create a visual identity and print menu for an imaginary pretzel company that could enter the marketplace and put preexisting mall pretzels to shame. I decided to go a step further and imagined a suite of packaging, print marketing, and digital application to explore how this brand might live in the world. While there wasn't a client for this project at the time of design, hit up Hot Welcome if you're in the baked goods business and this scheme fits your game plan!