Diet Zhuzh

DIET ZHUZH™️ is a queer, corporate satire, bi-monthly rave called ‘DIET ZHUZH’™️ est 2021 with our hit slogan, “Serious Taste. Serious Business”. With corporate headquarters at Parkside Lounge. Their raves are the “business meetups” for the very real, definitely available in stores, energy beverage DIET ZHUZH™️. Their mission is to poke fun at corporate and brand America whilst uplifting our “employees” (aka party goers)~so they don’t unionize. They achieve this through immersive gags and physical experiences such as joke visuals, merchandise, office decor, “best uniform” walk off”, “employee of the month,” and various themed nights including: Going Public, IRS Audit, “Corporate Pride,” etc. Hot Welcome Studio began an ongoing partnership with DIet Zhuzh in 2023 upon the initiation of a brand refresh exercise, and is responsible for designing event marketing and building and maintaining the website.